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    <loc>https://dinnerledgrowth.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-11</lastmod>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-add-a-course-to-hit-a-number</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-11</lastmod>
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      <image:title>Blog - How to add a course to hit a number - Toothpicks! But not just any toothpicks, of course. Artisanal toothpicks. What is an “artisanal toothpick,” you ask? Two things:</image:title>
      <image:caption>They are made with American northern white birch. They are infused with real, natural ingredients. Bonus points for planting 100 trees for each tree milled.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/315fd622-22b4-48ba-8fc5-6c2fc55ffbd6/daneson-4-finger</image:loc>
      <image:title>Blog - How to add a course to hit a number - One flavor fits all. Buy enough bottles for your guests in a single flavor and pass them out at the end of the dinner. It’s a nice touch no one will have expected. Offer a choice of flavor. Buy multi-blend packs so you can offer your guests their choice of flavor: Mint, Cinna-Mint, Scotch, Bourbon. Here, you may have waste as you’ll want to have enough of each flavor so that everyone (or almost everyone) gets what they want. But you can always find someone to gift left over bottles to; they’ll love it. Offer a toothpick from your purpose-built, leather toothpick bottle holder. Daneson offers leather cases with one-, two-, and four-fingers depending on how many bottles you need to carry. Set it like it’s a course. Admittedly, this gets expensive fast. Since Daneson discontinued their budget single-bottle holders, you’re left choosing between a $120 brushed gold display and a $400 solid brass tabletop centerpiece…per person!</image:title>
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      <image:title>Blog - How to add a course to hit a number</image:title>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-make-a-blue-blazer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/1782139801282-BZK77HJA9KU3JCHFVY0E/D8278832-DBFA-4515-B65A-205A7F2CFE4E_1_105_c.jpeg</image:loc>
      <image:title>Blog - How to make a Blue Blazer - When an executive dinner demands a theatrical finale, I reach for the Blue Blazer. I tell the room there are two reasons they’ve likely never heard of this 170-year-old cocktail:</image:title>
      <image:caption>Most bartenders don’t know how—or don’t want—to make one because it’s dangerous. It’s not that tasty. First, the history. According to Imbibe magazine, the cocktail dates back to the 1850s and was immortalized by Jerry Thomas, aka The Professor, widely considered the father of American mixology. It gets its name from the blue flames that appear after overproof whiskey is lit on fire and transferred back-and-forth between two tankards.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/baaeb8f4-0488-4725-9328-66042cf22417/6s-hot-toddy-glass</image:loc>
      <image:title>Blog - How to make a Blue Blazer - The recipe above makes one or two cocktails depending on how much you want to pour, so it won’t be enough for a dinner for 20. There’s no sense in making it 10 times, and again, most guests won’t want to partake anyway.</image:title>
      <image:caption>At my dinners, I have asked for volunteers that want to try it after explaining a little about it, and in a group of 20, you’ll always find two takers, and rarely anyone that is disappointed they won’t get to try it. For those brave souls, they get to take home a special souvenir: a hot toddy glass (aka Irish coffee mug). If you know this will be part of your event experience, consider branded toddy glasses. These make a great gift because most people do not own toddy glasses at home, so you now have given them the appropriate glassware for a hot toddy (or a Blue Blazer if they’re so daring!). At left, the branded glass we gifted as part of the 6sensory Supper that spells out “NIGHTCAP” but with 6sense’s logo substituting for the G.</image:caption>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-fire-your-audience-and-have-them-brag-about-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/01e8763c-154a-4c06-adb9-bb622702e3cb/D6EFC30E-D50E-4F72-B360-81616D189C84_1_105_c.jpeg</image:loc>
      <image:title>Blog - How to Fire Your Audience—And Have Them Love It! - A quick disclaimer: 'firing' your guests requires a delicate touch. Save this stunt for late in the evening, once the ice is well and truly broken. If your product touches HR, ERP, or sales performance, you have a natural bridge to the ultimate sales culture reference: Alec Baldwin’s infamous Glengarry Glen Ross speech. (1st prize: A Cadillac Eldorado. 2nd prize: A set of steak knives. 3rd prize: You’re fired.)</image:title>
      <image:caption>Certain categories of software involve the prospect of firing employees. HR software is the most obvious, but ERP may also touch it. I was actually able to use this in a dinner event with Sales leaders because of the infamous Alec Baldwin monologue in Glengarry Glen Ross about firing salespeople that don’t perform. If you don’t want to watch the 8-minute clip, it involves a sales contest where 1st prize is a Cadillac Eldorado, 2nd prize is a set of steak knives, and 3rd prize is “you’re fired.” There are a number of other commonly-used sales quotes in the clip, that it’s worth watching to know where they came from. Regardless, if you think your content might touch on firing people, consider using this bit. Lest you have doubts, this is what one guest sent in an email the day after a dinner where she was fired:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/01e8763c-154a-4c06-adb9-bb622702e3cb/6s-sales-eaten-marshmallow</image:loc>
      <image:title>Blog - How to Fire Your Audience—And Have Them Love It! - The Marshmallows</image:title>
      <image:caption>The personalized marshmallows have the longest lead time, so budget for lead time. Any photo of the guest will do, but I usually grab their LinkedIn profile photo since it’s public for 90%+ of your likely guests. For the &lt; 10% that do not have a LinkedIn profile, or do not share their photo publicly, a quick Google search will usually turn up a photo you can use, and in 1% of cases, you may be unable to find a photo. In that case, depending on your comfort level, you might reach out to someone else at their company, explain it’s for an event they’re attending, and in many cases, they’ll happily share a photo so their colleague doesn’t miss out. There are lots of businesses with edible ink printers that can put someone’s face on a marshmallow, but I exclusively use Sugar Chic Design in Omaha, Nebraska. The marshmallows are delicious, the printing is high quality, and I return to them because of their service given an experience I had with my original vendor. Best for you, Sugar Chic has made 1000+ personalized marshmallows for me, so they understand the assignment. Your needs may vary, but I order 5 marshmallows per guest: one to be eaten at the event and four as a gift for the guest to share with family, friends, or co-workers. Sugar Chic Design will happily seal one separately and four together to make it easy to setup for your event, just make sure you specify the quantities you want sealed (they will seal each one individually if you want, but then you’re sorting through 100s of marshmallows by photo, so if there is a goodie bag quantity, just ask to have those sealed together).</image:caption>
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      <image:title>Blog - How to Fire Your Audience—And Have Them Love It! - The Reveal</image:title>
      <image:caption>Personalized marshmallows are novel enough on their own, but a proper reveal heightens the surprise. The way I have done it at dinners is to setup the full s’more before the dinner starts, laying out a bread or dessert plate for each guest. Put down a CCGC, put the guest’s marshmallow on top of it, cover it with something (I’ll get to that in a second), and then figure out a way to mark each plate so it’s delivered to the right guest. Initially, I used cloches. Unfortunately, they are hard to buy in quantities and even harder to ship or travel with. After a couple dinners, I moved to just using compostable bowls just big enough to hide a s’more. Inexpensive, lightweight, and perhaps most importantly, easy enough to use a pen to write the first or last name of the guest indiscreetly on the bowl so you can ensure the right s’more goes to the right guest. You may want to announce to the group not to touch or lift their bowls until they are instructed to so that no one spoils the surprise. When the time comes, tell your guests to lift the bowl and I can guarantee you the room will erupt. Never in a million years did they think their face was going to be on a marshmallow about to be fired.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/564f4b2a-7368-48f0-bb1b-b41afbd5336f/6s-sales-goodie-bag</image:loc>
      <image:title>Blog - How to Fire Your Audience—And Have Them Love It! - The Goodie Bag</image:title>
      <image:caption>My Sales Executive Dinner for 6sense was originally a lunch event, and since I love wordplay, I had a bit about a “brown bag lunch.” The goodie bags being a literal brown paper bag made sense. If it’s a dinner event, you may already have fancier, branded bags that can serve as the goodie bag. A bag with your company logo will suffice, but my obsession over details led me to have the 6sense design team create a custom logo for a sticker that could be affixed to the bags that tied specifically to the dinner event. Since the s’more finale was inspired by the famous Glengarry Glen Ross monologue that includes the line, “A, Always, B, Be, C, Closing—Always be closing,” the goodie bags had a sticker reading “always be s’moring.” The marshmallows, sealed, will last forever; the cookies, on the other hand, should be put into a Ziploc bag or anything that will seal them for freshness until they can be enjoyed.</image:caption>
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      <video:title>Blog - How to Fire Your Audience—And Have Them Love It!</video:title>
      <video:description>Blog - How to Fire Your Audience—And Have Them Love It!</video:description>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/three-martini-lunch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/1be3097e-d5ca-4c1e-96c0-6ff878bb203e/three-martini-lunch</image:loc>
      <image:title>Blog - The Three Martini Lunch (with a twist) - I’m a Manhattan guy myself, but the vintage glamour of the "Three Martini Lunch" has always held a special place in my marketing imagination. So, when 6sense hosted my first Sales Executive Leader Lunch (SELL) in San Francisco, I decided it was time to resurrect the concept—with a responsible twist.</image:title>
      <image:caption>The premise: Serve three literal Martinis, but at a third of the size. (Because floating a full glass in a standard V-shape looks ridiculous, I personally carted 30 smaller Martini glasses into the restaurant. The bartender at Angler, one of San Francisco’s finest restaurants, agreed to the gimmick and proceeded to make three different Martinis for guests to drink: A cucumber Martini (at left) to start A classic gin Martini (center) An espresso Martini for dessert (at right) The Proof is in the Proof The concept went down smooth. Almost everyone who attended indulged in the Three Martini Lunch but in a very 2020s manner that allowed them to finish the workday in much better shape than their ancestors.</image:caption>
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  </url>
  <url>
    <loc>https://dinnerledgrowth.com/blog/elevating-whiskey-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/631995b0-356f-412c-b9ca-bae0a5ddc240/macallan-ice-press.webp</image:loc>
      <image:title>Blog - Elevating whiskey service without watering down your ROI - Chill Out: The Physics of Spheres Spherical ice isn't brand new—Macallan popularized the ice ball press back in 2010—but it remains a subtle flex. Thanks to basic physics, a sphere has less surface area than a cube, meaning it melts slower and keeps the spirit cool without diluting the flavor.</image:title>
      <image:caption>Unless you plan to travel with a 15-pound brass ice press (or hire a live ice sculptor—hey, no judgment), call the venue ahead of time to see if spherical ice is on the menu. If you really, really, really want to go over the top with spherical ice, well, then you’d hire someone that can hand carve it in front of your guests.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/93150189-4da5-40b6-8165-446fcceade3a/whiskey-pipette.jpg</image:loc>
      <image:title>Blog - Elevating whiskey service without watering down your ROI - The Secret Weapon Imagine the look on a CMO’s face when you hand them a small glass of spring water and pull a sleek crystal pipette from your jacket pocket. It’s practical, memorable, and a conversation starter rolled into one. Quick Picks: Glencairn Crystal Studio makes a sleek one for just $15. The Angels’ Share Glass Co. in Scotland makes beautiful droppers for $40. Norlan, maker of all sorts of futuristic whiskey gifts, offers an anodized aluminum one for just $50.</image:title>
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      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/563e5b7e-b67f-4935-92d2-21fb0621e81a/playlist.m3u8</video:content_loc>
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      <video:title>Blog - Elevating whiskey service without watering down your ROI</video:title>
      <video:description>Yours truly back in 2014 chainsawing a block of ice to prepare ice balls for the bar at Wingtip.</video:description>
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  </url>
  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-invisible-ink</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/8622be20-c837-4f70-9956-5298727f4aa5/6s-invisible-ink-table</image:loc>
      <image:title>Blog - How to invisible ink - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-tong-port</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/30a139e8-727d-424b-97bf-dcfa467a3af6/E6F60EBF-C3EA-4CDE-9E4C-A65B7B361923_1_105_c.jpeg</image:loc>
      <image:title>Blog - How to tong vintage Port - Attach your camp stove onto your fuel source and turn on the gas as high as it goes. A match or a lighter is plenty to ignite it.</image:title>
      <image:caption>Hold the iron tongs close to the flame and heat them until they turn red. They will turn red. Depending on the heat of the flame, sometimes it can be as fast as a minute, sometimes it might take 2-3 minutes. But heat them until they are red. Once the tongs are red, turn off the stove, open the tongs so they fit over the top of the bottle, and close them around the neck, trying to ensure they are below the bottom of the cork (i.e. don’t apply the tongs at the very top of the neck, go as far as you can while still surrounding the entire neck). Hold tight for about 30 seconds.</image:caption>
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      <image:title>Blog - How to tong vintage Port - Make it stand out</image:title>
      <image:caption>Applying the ice cold shave brush to the neck of the bottle to cause thermal shock</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/db502fe1-8df5-4535-957e-135beeac2d4a/6s-tong-decant</image:loc>
      <image:title>Blog - How to tong vintage Port</image:title>
      <image:caption>Remove the tongs from the neck of the bottle, and set them somewhere safe (they are still very hot!). Since I usually have a volunteer next to me to do the ice part, once they pull out the shave brush, I like to set the tongs into the ice bath so the tongs cool down quickly. You, or a helper, can lightly swipe the shaving brush or feather around the entire neck of the bottle where the tongs were seconds before. If done right, you’ll hear a little ping as the glass has cracked. Congratulations! You’ve done it. The top of the bottle rarely falls off, the fracture is enough that you can gently take the top of the bottle off, although I recommend doing it with a napkin so you aren’t touching the glass directly. The top should just fall off easily, below the cork.</image:caption>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/why-i-like-to-start-with-champagne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/cb1b12b9-5a7c-4cb7-8e64-d0926158b804/sabering-collage.jpeg</image:loc>
      <image:title>Blog - Why I start with Champagne - You might think I start my executive dinners with Champagne sabrage to show off. The twist? I don’t saber the bottle—my guests do. Beyond the theatrical spark, kicking off an evening with a popping cork isn't just entertainment; it’s intentional strategy. Here’s why sabrage sets the ultimate stage for dinner-led growth:</image:title>
      <image:caption>I believe a great meal at a high-end restaurant should begin with Champagne. It’s a nice way to get the entire room celebrating together. Sabering is a cool party trick that is easier to do than most people think.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/9909620b-c5f2-4ac6-a05e-8275facddb6f/6s-boston</image:loc>
      <image:title>Blog - Why I start with Champagne - At the same time, I think it’s great if one or two times during the dinner, everyone is enjoying the same thing at the same time, especially when marking the moment with a toast. When everyone is simultaneously raising their glass, saying something aloud together, and then clinking glasses with neighbors, you’ve set the tone for the evening that this will be fun and fancy at the same time.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/702d6376-955d-4395-818d-1575aeca966b/6s-cork-display-case</image:loc>
      <image:title>Blog - Why I start with Champagne - In my Table Stakes article, I talk about several principles I incorporate into every dinner, like interactivity, personalization, and the importance of souvenirs among other things. Teaching guests to saber addresses two of them in one party trick: interactivity and souvenirs. Two to three guests will stand in front of a bunch of strangers and bravely do the sabering, hardly a passive activity. Those same guests will get their cork-and-glass-keepsake gifted in a display case they can take home and display on the mantel or their desk. If you want to learn how to saber, I’ve broken it all down (with a surprise cameo) here.</image:title>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/bringing-back-the-stinger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/dc590dac-c68b-4e9c-ae6f-dca0d32795bf/IMG_1585.jpg</image:loc>
      <image:title>Blog - Bringing back the Stinger - The recipe from Liquor.com:</image:title>
      <image:caption>Ingredients 2 ounces Cognac 1 ounce white creme de menthe Steps Add the cognac and white crème de menthe into a mixing glass with ice and stir until well-chilled. Strain into a rocks glass over crushed ice.</image:caption>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/how-to-saber-champagne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/1779236369200-C5Q2AAGTUXBKPHLRHNC1/ami-with-kim</image:loc>
      <image:title>Blog - How Kim Kardashian taught me sabrage - Yes, that photo at right is real. From 2006.</image:title>
      <image:caption>The next morning, I Googled “how to saber Champagne.” Keep in mind, this is 2006. YouTube exists, but it’s not yet the site where you can find multiple videos teaching you how to do anything you can imagine.  Over the course of the last decade, I estimate that I have personally taught over 100 people how to saber Champagne. The number jumps to 400+ if I count everyone that has seen and heard me teach, but if we just count the number that physically sabered a bottle at the end of my lesson, it’s over 100. I take great pleasure in teaching it because it’s a cool party trick that is much easier to do than it looks, provided you know what to do. Rather than teach you how to saber Champagne here, I’m going to teach you how to teach someone else to saber Champagne.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/eeb7b01c-28d9-4adb-98aa-91ef36ee3382/cork-in-display</image:loc>
      <image:title>Blog - How Kim Kardashian taught me sabrage</image:title>
      <image:caption>Because my dinners are planned in advance, I purchase a baseball display case for each volunteer I expect to have (for a dinner of 20 people, we usually saber two bottles of Champagne so each guest gets a couple ounces for the toast). I also buy a little engraved plate that adheres to the case that has the name of the event and the date.  I keep the display cases hidden until the pop and flourish are over. When guests return to their seats, their custom souvenir awaits—a permanent trophy of an unforgettable evening.</image:caption>
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  </url>
  <url>
    <loc>https://dinnerledgrowth.com/blog/the-making-of-the-in-case-of-deal-break-glass-box</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - The making of the “In Case of Deal, Break Glass” box - Make it stand out</image:title>
      <image:caption>April 2012: signing the biggest deal of my life.</image:caption>
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      <image:title>Blog - The making of the “In Case of Deal, Break Glass” box</image:title>
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      <image:title>Blog - The making of the “In Case of Deal, Break Glass” box</image:title>
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      <image:title>Blog - The making of the “In Case of Deal, Break Glass” box</image:title>
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  <url>
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    <lastmod>2026-07-30</lastmod>
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      <image:title>Blog - How I define “hospitality” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://dinnerledgrowth.com/blog/the-grog-tray</loc>
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    <lastmod>2026-07-27</lastmod>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/executive-dinner-regrets</loc>
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    <lastmod>2026-07-27</lastmod>
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      <image:title>Blog - Regrets, I’ve had a few - For the second course, we focused on smell using wine aroma kits from Le Nez du Vin—sleek boxes containing numbered vials of isolated wine scents paired with a field guide to master tasting notes.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/blog/three-book-recommendations</loc>
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    <lastmod>2026-07-30</lastmod>
    <image:image>
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      <image:title>Blog - My three favorite business books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/a22a84cb-d4f4-429d-9275-07e9b7e5c649/wingtip-phone-charger</image:loc>
      <image:title>Blog - My three favorite business books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/the-time-i-learned-calligraphy</loc>
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    <lastmod>2026-07-27</lastmod>
    <image:image>
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      <image:title>Blog - The time I learned calligraphy - “And finally, I wanted to hire a professional calligrapher to hand draw your place cards, but that too was a victim of the current economic situation. So I took an online course in calligraphy and hand wrote your place cards myself, in case you’re wondering why they look like the nice handwriting of a 5th grader.”</image:title>
    </image:image>
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    <loc>https://dinnerledgrowth.com/blog/what-was-wingtip</loc>
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    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - What was Wingtip?</image:title>
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      <image:title>Blog - What was Wingtip?</image:title>
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      <image:title>Blog - What was Wingtip?</image:title>
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      <image:title>Blog - What was Wingtip?</image:title>
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      <image:title>Blog - What was Wingtip?</image:title>
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      <image:title>Blog - What was Wingtip? - Make it stand out</image:title>
      <image:caption>A rendering of The Bloc, the $400M redevelopment project in downtown LA where the 2nd Wingtip location would anchor one of the four corners.</image:caption>
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    <loc>https://dinnerledgrowth.com/blog/tag/how+to</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/lunch</loc>
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    <loc>https://dinnerledgrowth.com/blog/tag/cocktails</loc>
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  <url>
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    <loc>https://dinnerledgrowth.com/blog/tag/wish+list</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/dessert</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/Wingtip</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/6sensory+Supper</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/wine</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/blog/tag/souvenir</loc>
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  <url>
    <loc>https://dinnerledgrowth.com/my-frameworks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-19</lastmod>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/my-frameworks/for-free</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/7a1d7aa9-eca3-48aa-a546-0a834a9e15ac/283F19D5-8DC9-46B2-9474-272D96242B9E_1_105_c.jpeg</image:loc>
      <image:title>My Frameworks - But first, the table stakes - Make it stand out</image:title>
      <image:caption>I'm not saying you must risk second degree burns for your dinner to be a success, but I'm not not saying that!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/88046ec6-38d2-4afb-b151-e8157deb793f/6s-calligraphy</image:loc>
      <image:title>My Frameworks - But first, the table stakes - ← That’s my amateur calligraphy!</image:title>
      <image:caption>The belt-tightening of 2023 led me to learn calligraphy online so I could make classy place cards for 6sensory Supper guests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/81fe752b-c39c-44a1-8e6e-a4e83e970342/sell-leads-placecards.png</image:loc>
      <image:title>My Frameworks - But first, the table stakes - Separately, for the 6sense Sales Leader dinner, the guest's name was printed on a pink index card reminiscent of a part of the most famous sales monologue in a movie from Glengarry Glen Ross.</image:title>
      <image:caption>At left, “the Glengarry leads” from Glengarry Glen Ross. At right, a personalized place card for a sales executive who would understand the reference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/bdb72c6e-8359-4b73-8843-c7571196ce83/8BB5CE3C-8D97-420C-9B33-EB60912638B1_1_105_c.jpeg</image:loc>
      <image:title>My Frameworks - But first, the table stakes - The dinner ends with a contest. First prize is a Cadillac Eldorado — specifically, a die-cast model of the black Cadillac pictured on the poster hanging in the office behind Alec Baldwin during his "motivational" monologue. If you know the scene, you already smiled. If you don't, go watch it now.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/07e1a0f4-e43e-4267-a82f-1fe3de8ed813/ggr-knives.jpg</image:loc>
      <image:title>My Frameworks - But first, the table stakes - Second prize, naturally, is a set of steak knives (each labeled “2nd prize”).</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/564f4b2a-7368-48f0-bb1b-b41afbd5336f/52EFDD07-1ECC-45CA-A379-AFDA970A1A27_1_105_c.jpg</image:loc>
      <image:title>My Frameworks - But first, the table stakes - It would be a shame if only one personalized marshmallow was ever made of each guest, so we have a few extra made, bag them up with a few chocolate-covered graham crackers, and give them a goodie bag to take home so their family, friends, or co-workers can also enjoy firing them (with a final Glengarry Glen Ross reference on the goodie bag).</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/my-frameworks/framework1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/90d13643-15c2-47c5-84be-114c374edb0b/AAE3D39E-5CB9-4006-BC5D-BF8E96743A21_1_105_c.jpeg</image:loc>
      <image:title>My Frameworks - Frame 1: Product guides the dinner - At left, a Microsoft Surface Tablet is running a custom Microsoft Power App integrated to the Microsoft Dynamics Customer Service instance we’re using to orchestrate the dinner. In this case, it creates a customer service case in real-time to help a guest with their incorrect entrée.</image:title>
      <image:caption>A Microsoft Surface Tablet is running a custom Microsoft Power App integrated to Microsoft Dynamics Customer Service to help a guest with their incorrect entrée</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/my-frameworks/framework2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/82289064-f231-48da-8a83-9b9ff1560b3b/6s-sugar-cookie-forms</image:loc>
      <image:title>My Frameworks - Frame 2: Make the digital, tangible - Every marketer knows that the way to get leads is to stick a form in front of the most valuable content. And yet, 6sense’s philosophy is diametrically opposed to that; it’s in the title of the CMO’s book, No Forms. No Spam. No Cold Calls. To drive the point home, tangibly, guests are handed a sugar cookie form and an edible-ink pen to fill out their name, email, and even sign with a PO number if they’re ready to buy on the spot. After all, the CFO prefers “a wet signature.”</image:title>
      <image:caption>A bunch of sugar cookies decorated as forms, a reference to 6sense’s book, No Forms. No Spam. No Cold Calls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/f4f678d3-69fb-434b-9b7e-d63889cbbe13/6s-dark-funnel</image:loc>
      <image:title>My Frameworks - Frame 2: Make the digital, tangible - After explaining the Dark Funnel, my field marketer passed out UV flashlights, we dimmed the lights, and the guests aimed their flashlights at their menus. Printed in bank-quality invisible ink was each guest’s Dark Funnel — a screenshot of the actual product report, built for each attendee using keywords they’d want to track, with a personalized message alongside it. This is an example of that extreme personalization I talked about earlier. Every menu was uniquely useful to each guest. And the natural next step wrote itself: schedule a demo with their account team to see that data in the product live, rather than in invisible ink on paper.</image:title>
      <image:caption>Personalized menus that had the guests' Dark Funnel printed in invisible ink, revealed only with a UV flashlight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/90ba147b-cc3d-4b35-99ba-aa1ebf5ab226/C5165903-7D93-47B8-AEA6-7A461B58F75E_1_105_c.jpeg</image:loc>
      <image:title>My Frameworks - Frame 2: Make the digital, tangible - Four volunteers would come to the front of the room to simultaneously roll their dice/spin the roulette wheel/scratch lotto tickets until someone won, usually the person with the best odds! But sometimes, the person with the best odds did not win, and that too was a valuable lesson about probabilities. Importantly, it made the math accessible, fun, and memorable.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/my-frameworks/framework3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/f4f678d3-69fb-434b-9b7e-d63889cbbe13/6s-dark-funnel</image:loc>
      <image:title>My Frameworks - Frame 3: Anything else that works - Make it stand out</image:title>
      <image:caption>Guests were shocked to discover that their company’s “Dark Funnel” was hidden in invisible ink on their menus, each one personalized for each guest.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/b4f8e691-d72f-4609-8200-6b59916e11db/playlist.m3u8</video:content_loc>
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      <video:title>My Frameworks - Frame 3: Anything else that works</video:title>
      <video:description>My Frameworks - Frame 3: Anything else that works</video:description>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/694b2071-8f5a-496f-bcd1-1da14ee73f0d/A8A2D28B-90A3-457E-A708-7FA30144A864_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>Preparing to tong a bottle of vintage Port</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/90d13643-15c2-47c5-84be-114c374edb0b/AAE3D39E-5CB9-4006-BC5D-BF8E96743A21_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>Delivery of the wrong entree triggers a customer service case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/0698f110-5707-4eb1-86b0-f696ea7c2c51/F6333FC4-C7A5-4672-A9D2-821D1B82E754_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>Wouldn't be an executive dinner without steak</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/4269abeb-46ee-4f1a-9e42-24a177141237/B2669AC4-C886-4547-802B-982A8CE83D33_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>A toast with a great bottle of Port</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/7763ec3d-7603-4b19-95ea-0cfb701247cf/15FDC8F7-819F-4E81-9E66-CCFE49BB8ADE_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>All of the essentials for making a Blue Blazer, a flaming cocktail, including first aid kit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/24af31f5-99af-4057-b75b-01e74783357d/EE9A4548-DF06-400A-B627-AE6A9B352E51_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>The making of a Blue Blazer, a cocktail whose recipe dates back 60+ years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/50c04212-0f3d-4417-8041-1ef0d61be294/964543B8-D36A-404F-BF29-280545F116D7_1_105_c.jpeg</image:loc>
      <image:title>Gallery - Dinner by Dynamics</image:title>
      <image:caption>Artisanal toothpicks as a souvenir because why not?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/gallery/6sensory-supper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/c5429db2-44ed-42d5-9ef1-eda1813943fc/79D30C8D-8571-4342-A5FC-4BAEF694B0CC_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>A guest sabering a bottle of Champagne successfully</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/5783f34d-e1c9-44cb-b230-f157d551d9e5/B09058C2-E383-4BE7-82F6-571A73B32C38_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>Saberers get to take home the cork in a cute display case that always gets oooh's and ahhh's</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/f4f678d3-69fb-434b-9b7e-d63889cbbe13/EFF9D3AB-CF75-4EEC-8155-4564F3E43551_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>Menus that happened to be personalized for each guest with a surprise message in bank-quality invisible ink</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/45e2d593-804f-4587-a289-866d677afa78/066A5367-FDD8-4E12-A161-F65701E81934_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>A guest attempts to identify a scent by using a wine aroma kit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/6a21b734-b184-40b9-ba74-3cc8c85c5ecb/362B724E-FFD5-41B3-AB24-0D32874D5658_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>It's ok that he's on the phone, he received a surprise call at the same time as everyone else in the dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/30a139e8-727d-424b-97bf-dcfa467a3af6/E6F60EBF-C3EA-4CDE-9E4C-A65B7B361923_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>I'm marketing, warming up the account; she's sales, waiting to take credit for "opening" the account/bottle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/e4b43723-6dc8-4f34-a040-65a5bc5b7047/C0EB8AD2-B255-4EF2-95BE-56E1CFA1CB0C_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>We closed a deal that night, the old fashioned way, with a fountain pen, ink well, and blotter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/43fd70f7-8b85-4c14-bbac-6079e631fdf2/3F0483E7-E67D-4B31-A0BC-CF5DFA0ADE81_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>For the best content, of course guests had to fill out a form</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/7a1d7aa9-eca3-48aa-a546-0a834a9e15ac/283F19D5-8DC9-46B2-9474-272D96242B9E_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sensory Supper</image:title>
      <image:caption>The Blue Blazer gets its name from the blue flame you see when transferring lit overproof whiskey from tankard to tankard</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://dinnerledgrowth.com/gallery/sales-executive-lunch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/5746bbbc-9dfd-4cdf-80d5-c966b1ac658a/EA2ABF55-0B7A-460F-92E3-27555746F6DE_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>Place cards inspired by "the Glengarry leads" from the infamous sales movie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/ad5eae13-6bbb-4c06-b814-22a38b818c65/CE5CFE7A-8A15-4689-B3D0-A969EC8E9C18_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>A twist on the Three Martini Lunch that was surprisingly popular!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/72abf3be-f0e7-4336-a3a4-ad00f00a0cd7/F682C734-A865-4517-A9CF-D72B06C0DD3B_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>Guests participated in a tactile and interactive account prioritization exercise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/90ba147b-cc3d-4b35-99ba-aa1ebf5ab226/C5165903-7D93-47B8-AEA6-7A461B58F75E_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>Using props to drive home a point about prospecting odds &amp; probabilities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/de66d2ea-1709-4092-9c66-46761e3e3bb0/3C280064-0720-455E-9FC3-B1C9325581A1_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>Mmmmm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/88e6b1e0-efa9-4de9-96db-d82c73b41aa6/77361848-5FE5-4857-B89C-9834CE9EFD9E_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>1st prize is a Cadillac Eldorado</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/f1e3c842-ec8c-4910-a25b-ec15daaae8fb/5C4E6C49-3C5F-4A43-BEF2-356A05844A85_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>3rd prize is "you're fired"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0cc5df46b4462dc599b640/0db04afd-7959-46c1-8c62-b705f938c786/52EFDD07-1ECC-45CA-A379-AFDA970A1A27_1_105_c.jpeg</image:loc>
      <image:title>Gallery - 6sense Sales Executive Leader Lunch (SELL)</image:title>
      <image:caption>Guests took home a bag of gourmet marshmallows personalized with their LinkedIn profile photos printed on them in edible ink</image:caption>
    </image:image>
  </url>
</urlset>

