Your Questions, Answered

  • An initial consultation is free; we will talk about your dreams, and aspirations, and see if I can help. After that, as I illustrate in My Process, there is an initial project for me to get up to speed on your company, offerings, positioning, competitors, etc. Then, concept ideation. Scripting. A dress rehearsal if you want. Time is billed by the hour. 

    Once we’re ready to take the show on the road, it’s kinda like Trombone Shorty once said, “I perform for free. I get paid to travel.”

  • No. There is an upfront fee that pays for the time it takes me to learn everything I need to know about your company to develop a concept and a script.

  • Absolutely. Have before, and happy to do it again.

  • Yes, I’ve done both. I’d try to talk you out of both for reasons I’ll share privately, but if you insist, and the check clears, I’m happy to do it.

  • It depends. For dinners, I’ve found 20, two tables of 10, works best; anything bigger than four rounds of six (24 total) starts to feel less intimate and can get down right unwieldy. If there is a reason to do a larger group, let’s talk.

  • As I write in My Process, I will help with landing page copy and photography, outbound email copy, and a phone call script. I’d also love to be given a few minutes on a Sales All-Hands call to share the concept with sellers so they understand why this will be a dinner their prospects won’t want to miss. And if there are a couple folks within my network that would be a good fit based on the companies and personas you sell to, I’ll be happy to extend an invitation.

    Ultimately, though, I am but one man. Your AEs, BDRs, and CSMs should be able to fill an intimate dinner, especially once they hear how fun it will be.

  • You’ll pay for my time to perform a dinner, for any props or supplies that are needed, and the restaurant you’ll pay directly. It’s safe to say that a very good, 3-4 course dinner is around $150/pp before wine and cocktails (another $75-$100/pp). Some restaurants charge room fees, A/V fee, tax and gratuity. As a general rule, when all is said and done, $400/pp is a good estimate +/- 10%.

  • Absolutely! We’ll want to make sure I can brief them before the event, but I love to perform for cameras.

  • Yes and no. I’m happy to help with scouting restaurants in a city and confirming the room will meet our needs. I am happy to communicate with the restaurant about any special needs for the dinner (there are almost always special needs for my dinners).

    But contracts, deposits, minimums, and all of that are best handled by your field marketing team.

  • Sure! You own the script once I’m done with it. I’d like to think no one will perform my script better than me, but if you have an employee in mind, I’ll teach them anything they need to know to pull it off.

  • Definitely not! If any of the most exhibitionist tricks make sense in the dinner concept, they’ll be included; if they don’t make obvious sense, they’ll be excluded.

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