Whereas most executive dinners feature a customer speaker or a company employee going through a version of a sales deck, I take a decidedly different approach. Whether it’s putting the product at the center of the dining experience itself, or making the digital, physical, I share how I think about the dinner experience in case you want to try it on your own.

In this approach, your guests are, technically, “watching a demo,” but since the product is being used to orchestrate the dining experience, it doesn’t feel like a demo. Additionally, if done right, the demo is about them! The dinner guests are the users or customers showing up in the product. People are much more invested in the demo when it’s about them.

It’s not a Zoom call, you’ve got a room full of interested prospects in front of you, for several hours. Make them feel something (literally). In this framework, I’ll share some of the ways I’ve brought software features or concepts to life in tactile and interactive ways in executive dinners.

This is a catch-all framework since there may be a reason to build a dinner concept around an aspect of your company that is not necessarily the product. For example, the “6sensory Supper” for marketing leaders talked about solutions, but did so through activating all “6” of an attendee’s senses: sight, smell, touch, taste, hearing, and…