Executive dinners that turn theater into pipeline

My mission: to drive B2B growth by transforming traditional sales presentations into unforgettable, high-end executive dinner experiences that educate and entertain.

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A man holding a box with a sign that reads "In Case of Deal Break Glass" in a kitchen or bar area, with glasses on the counter behind him.
Bank-quality invisible ink and stealth paper can turn the "Dark Funnel" or "shadow spend" into a grand reveal.
The delivery of the wrong chicken entree triggers a customer service case from a tablet.
A volunteer from the audience assists in Port tonging by applying a freezing cold shave brush to the hot neck of the bottle, causing thermal shock that allows the bottle to be open below the cork.
I have been called "The Carrot Top of B2B" for my penchant for props. In this case, giant foam dice used for an interactive game about odds and probabilities.

Over the past six years, I have performed more than 35 executive dinners about four completely different concepts for four different personas at three companies: Microsoft (CRM), 6sense (ABM), and Parloa (Agentic CX). Those dinners have generated new pipeline, converted skeptics, and confirmed prospects' decisions to buy. I’ve won awards, received job offers, and — in one memorable evening — had a restaurant manager physically intervene to stop me from setting things on fire, sabering Champagne, and performing a Victorian-era port ritual. (All three. Same night. Toronto.). Learn More

Making a Blue Blazer flaming cocktail
A guest attempts to identify the wine aroma from a kit
A guest filled out a sugar cookie form
A sales leader getting "fired" with a marshmallow with her LinkedIn photo printed on it

The attention to detail was end to end. The Glengarry Glen Ross-inspired ‘fired’ marshmallows with our faces on them may be one of the greatest event touches I’ve ever seen (my kids were so mind-blown, they took them to school to show their friends!!). That was the cherry on top of an already unforgettable evening.

— A guest "fired" at a 6sense dinner for sales executives

A sales leader is being "fired"

From discovery to dining room.

  • 01

    I read primary sources, watch your videos, listen to your podcasts, take a demo, and learn your company, solutions, competitors, differentiation, and your product end-to-end.

    Week 1

  • 02

    The fun, creative part for me: ideating possible dinner experiences until I have some worth sharing for approval. I have a long article explaining some of the ways I come up with the concepts.

    Weeks 2-3

  • 03

    Write the show. Every word. By hand.

    Scripts run roughly an hour — enough air for guests to eat, drink, and make new friends.

    Weeks 3-5

  • 04

    Recommended: stage it for the home team. Internal-only audience: key field marketers, sales leaders, and any C-suite who needs to approve. It’s practice—and importantly, feedback.

    Week 5-7

  • 05

    Help you fill the room. Landing-page copy, photography, outbound email & call scripts, and 5-10 minutes on your Sales All-Hands to fire them up about what their prospects will experience.

    Week 8-10

  • 06

    Showtime! We pick the cities you want to generate pipeline in, book high-end private dining rooms, and start performing.

    Week 10-12

DaVinci had a paint brush and insatiable curiosity; I’ve got a remote-controlled confetti cannon and a passion for wordplay. Click on a tool to learn more.

Champagne Saber

Champagne Saber

Port Tongs

Port Tongs

Blue Blazer Tankards

Blue Blazer Tankards

UV Flashlights

UV Flashlights

Remote-Controlled Confetti Cannon

Remote-Controlled Confetti Cannon

Mixed Reality Headset

Mixed Reality Headset

Hot Towel Warmer

Hot Towel Warmer

Wordplay

Wordplay

Click here for four, free ideas that will make your next executive dinner better!

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