In Will Guidara’s follow-on book to Unreasonable Hospitality, the Unreasonable Hospitality Field Guide, readers are asked to write notes all over the place. In the first few chapters, he asks the reader to write down their definition(s) of hospitality. I wrote down three things…

If you want to win over modern prospects, stop selling features and start designing experiences. Early in my career, three specific books radically shifted how I think about marketing, community, and pipeline generation. They didn’t just change my reading list…