Sometimes, you have to play with fire—literally. Discover why the dangerous, 170-year-old Blue Blazer cocktail is my secret weapon for turning casual post-dinner drinks into a high-stakes, branded moment your CXO will talk about all quarter.

Discover how a high-stakes joke inspired by Glengarry Glen Ross, a chef’s torch, and custom-printed marshmallows can turn a standard B2B field marketing event into an unforgettable, shareable experience.

Here is the exact, battle-tested playbook—from specialized UV printers to lighting cues—for pulling off a high-impact reveal your guests will talk about all quarter.

Does anyone actually order Port? It’s true, your guests aren’t going to order it for themselves given their choice of literally any other drink. But…if you turn Port into an experience, they’ll toast to you!

I can’t recall where I first read about the Stinger, but the story stuck with me. As the legend goes, mid-century New York train stations would line up Stingers on the bar at the end of the workday…

It’s close to sunset on the evening of December 13, 2006. I’m in a dimly lit parking garage across the street from the Sideways Supper Club. I’ve just bought six bottles of cheap, room-temperature Champagne from a nearby liquor store, and in an hour or so, I will be at a magazine launch party…