If your executive dinners are consistently half-empty, stop blaming the prospects and start selling the strategy—discover how to turn your next field event into a revenue-generating experience that your sales team will actually champion.

In an earlier post, I touted the versatility of the aluminum briefcase as an event prop. I argued that the briefcase has achieved self-actualization if it can be used to award real cash to an award winner in front of their peers. But what if you can’t give out real cash?

Cash, drugs, weapons—pop culture taught us that aluminum briefcases are strictly for illicit business. That’s exactly why they’re a field marketer’s secret weapon.

Discover how a high-stakes joke inspired by Glengarry Glen Ross, a chef’s torch, and custom-printed marshmallows can turn a standard B2B field marketing event into an unforgettable, shareable experience.

I’m a Manhattan guy myself, but the vintage glamour of the "Three Martini Lunch" has always held a special place in my marketing imagination.