The Three Martini Lunch (with a twist)
Nostalgia on the Menu
I’m a Manhattan guy myself, but the vintage glamour of the "Three Martini Lunch" has always held a special place in my marketing imagination. So, when 6sense hosted my first Sales Executive Leader Lunch (SELL) in San Francisco, I decided it was time to resurrect the concept—with a responsible twist.
The premise: Serve three literal Martinis, but at a third of the size. (Because floating a full glass in a standard V-shape looks ridiculous, I personally carted 30 smaller Martini glasses into the restaurant.
The bartender at Angler, one of San Francisco’s finest restaurants, agreed to the gimmick and proceeded to make three different Martinis for guests to drink:
A cucumber Martini (at left) to start
A classic gin Martini (center)
An espresso Martini for dessert (at right)
The Proof is in the Proof
The concept went down smooth. Almost everyone who attended indulged in the Three Martini Lunch but in a very 2020s manner that allowed them to finish the workday in much better shape than their ancestors.
At Dinner-led Growth, we believe executive events shouldn't feel like a chore—or a liability. It’s about creating unforgettable, talk-about-able moments that respect your prospects' time (and liver). Want to craft an executive experience your CMO will actually boast about? Let's talk.
