Ami Arad Ami Arad

How to add a course to hit a number

Trying to hit a 7-course statement on a 6-course budget? Discover how an artisanal toothpick—yes, really—can serve as the ultimate secret course for your next executive dinner. Elevate your field marketing, impress high-value prospects, and leave a lasting taste in their mouths (literally).

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Ami Arad Ami Arad

How to make a Blue Blazer

Sometimes, you have to play with fire—literally. Discover why the dangerous, 170-year-old Blue Blazer cocktail is my secret weapon for turning casual post-dinner drinks into a high-stakes, branded moment your CXO will talk about all quarter.

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Ami Arad Ami Arad

How to invisible ink

Here is the exact, battle-tested playbook—from specialized UV printers to lighting cues—for pulling off a high-impact reveal your guests will talk about all quarter.

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Ami Arad Ami Arad

Why I start with Champagne

You might think I start my executive dinners with Champagne sabrage to show off. The twist? I don’t saber the bottle—my guests do. Beyond the theatrical spark, kicking off an evening with a popping cork isn't just entertainment; it’s intentional strategy.

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How Kim Kardashian taught me sabrage

It’s close to sunset on the evening of December 13, 2006. I’m in a dimly lit parking garage across the street from the Sideways Supper Club. I’ve just bought six bottles of cheap, room-temperature Champagne from a nearby liquor store, and in an hour or so, I will be at a magazine launch party…

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