How to add a course to hit a number
Trying to hit a 7-course statement on a 6-course budget? Discover how an artisanal toothpick—yes, really—can serve as the ultimate secret course for your next executive dinner. Elevate your field marketing, impress high-value prospects, and leave a lasting taste in their mouths (literally).
How to make a Blue Blazer
Sometimes, you have to play with fire—literally. Discover why the dangerous, 170-year-old Blue Blazer cocktail is my secret weapon for turning casual post-dinner drinks into a high-stakes, branded moment your CXO will talk about all quarter.
How to Fire Your Audience—And Have Them Love It!
Discover how a high-stakes joke inspired by Glengarry Glen Ross, a chef’s torch, and custom-printed marshmallows can turn a standard B2B field marketing event into an unforgettable, shareable experience.
Elevating whiskey service without watering down your ROI
Few spirits come with as many rituals, tools, and eccentricities as whiskey…
How to invisible ink
Here is the exact, battle-tested playbook—from specialized UV printers to lighting cues—for pulling off a high-impact reveal your guests will talk about all quarter.
Why I start with Champagne
You might think I start my executive dinners with Champagne sabrage to show off. The twist? I don’t saber the bottle—my guests do. Beyond the theatrical spark, kicking off an evening with a popping cork isn't just entertainment; it’s intentional strategy.
How Kim Kardashian taught me sabrage
It’s close to sunset on the evening of December 13, 2006. I’m in a dimly lit parking garage across the street from the Sideways Supper Club. I’ve just bought six bottles of cheap, room-temperature Champagne from a nearby liquor store, and in an hour or so, I will be at a magazine launch party…
