In an earlier post, I touted the versatility of the aluminum briefcase as an event prop. I argued that the briefcase has achieved self-actualization if it can be used to award real cash to an award winner in front of their peers. But what if you can’t give out real cash?

Cash, drugs, weapons—pop culture taught us that aluminum briefcases are strictly for illicit business. That’s exactly why they’re a field marketer’s secret weapon.

Trying to hit a 7-course statement on a 6-course budget? Discover how an artisanal toothpick—yes, really—can serve as the ultimate secret course for your next executive dinner.

Sometimes, you have to play with fire—literally. Discover why the dangerous, 170-year-old Blue Blazer cocktail is my secret weapon for turning casual post-dinner drinks into a high-stakes, branded moment your CXO will talk about all quarter.

Discover how a high-stakes joke inspired by Glengarry Glen Ross, a chef’s torch, and custom-printed marshmallows can turn a standard B2B field marketing event into an unforgettable, shareable experience.

Few spirits come with as many rituals, tools, and eccentricities as whiskey…

Here is the exact, battle-tested playbook—from specialized UV printers to lighting cues—for pulling off a high-impact reveal your guests will talk about all quarter.

You might think I start my executive dinners with Champagne sabrage to show off. The twist? I don’t saber the bottle—my guests do. Beyond the theatrical spark, kicking off an evening with a popping cork isn't just entertainment; it’s intentional strategy.

It’s close to sunset on the evening of December 13, 2006. I’m in a dimly lit parking garage across the street from the Sideways Supper Club. I’ve just bought six bottles of cheap, room-temperature Champagne from a nearby liquor store, and in an hour or so, I will be at a magazine launch party…